We are excited to announce that Sports Connect is getting a new look! Don’t worry, all of your tools will be in the same place, we are simply giving ourselves a fresh coat of paint. But this isn’t just about color changes. Here’s why we are doing it.

Our story began over 20 years ago with a youth sports volunteer who wanted to create an easier way to manage his club. Since then, we have undergone several transformations. From that quirky startup called “Blue Sombrero” to today, our commitment to serving the youth sports community has never wavered. 

In 2019 we joined Stack Sports, a global sports technology company with a mission to transform the sports experience. Combining forces with Stack Sports allowed us to become part of an ecosystem of over 25 services dedicated to powering the sports journey.

Stack Sports is invested in every facet of youth and adult sports. Wherever Stack Sports powers your sports experience, be it camps that operate in your community, the software used to run your sports league, the recruiting tools that get players to the next level, or anywhere else your sports journey takes you, we want your experience to be positive, fun, and consistent. With so many services under one roof, it is important to align our brands to ensure the best experience for our partners. 

We are updating our logo, brand colors, and imagery to better align with the Stack Sports family of services. Our new colors, blue and red, represent partnership, reliability, passion, and energy. 

You will see these bold new colors reflected throughout the product, support site, and marketing channels. However, all of the tools you use to manage your season are still there.

This rebrand signals a new chapter, but it doesn’t change our story. We are still the same team of fun-loving and innovative sports enthusiasts on a mission to make your job easy. This partner-first commitment is our guiding light in each meticulously planned enhancement, each hectic sports season, and each transformation we undergo. We are thankful you are along for the journey.