Sports Connect is Sports Made Easy

Plano, Texas – November 7th, 2019- Stack Sports, the largest and fastest-growing global provider of sports technology, announced today the launch of its newest youth sports technology solution, Sports Connect. Sports Connect, an integrated, Software-as-a-Service (SaaS) technology solution, is a comprehensive, one-stop-shop for sports organizations built on the core of the Blue Sombrero and Affinity Sports products acquired in August 2019.

Combined with the existing best-in-class Stack Sports technology and services, Sports Connect will provide the most robust, intuitive, and easiest-to-use, sports management software in the industry. Sports Connect serves national and state governing bodies with data management and compliance services; local clubs and leagues with a full array of sport management tools and; parents, athletes, and coaches with scheduling, communication, and fundraising needs – all in one simple platform.

“We are bringing together over five decades of combined sports technology experience, and the largest commitment of resources in youth sports history with the launch of Sports Connect,” said Tom Arnett, general manager, Organization Solutions Line of Business, Stack Sports. “The goal of Stack Sports is to transform and evolve the youth sports experience — to make sports easy to manage for administrators, volunteers, coaches, and families. With our new Sports Connect platform, we’ve never been closer to achieving that goal than we are today.”

Combining the Sports Connect technology with Stack Sport’s existing suite of solutions creates a more robust cloud-based offering. Stack Sports will ultimately service over 50 national governing bodies and associations with over 20,000 sports club. It will process 10 million player registrations and manage over $1 Billion in payments annually, providing unprecedented scale and best-in-class technology with the goal of increasing sports participation and transforming the sports experience.

“Little League International has had a great partnership with our official local league technology, website, and registration partner, which has led to key innovations to help support our millions of volunteers,” said Liz DiLullo Brown, Little League Senior Vice President and Chief Marketing Officer. “We look forward to continuing this partnership with Stack Sports, as a leader in the industry, to continue to find technology solutions to support the committed individuals that are bringing the Little League program to life in thousands of communities.”

Sports Connect was developed to better serve sports organizations so they can focus on player development, safety and growing their respective sport.

The new tiered offering for sports teams provides something for every team, coach, manager, tournament organizer and parent including:

  • Simplified Administration – with features such as transparent financial and cash flow reporting; access to team data seamlessly with Sports Connect’s Single Sign-On across the entire suite of applications and; the ability to communicate with members easily through Stack’s integrated team app and messaging tools
  • Unified Compliance – which automates coach compliance, training, and background checks, and shares completion status with member organizations. This level helps save time validating membership IDs and status with integrations to major governing bodies and it helps reduce exposure to liability and risk of lawsuits without lifting a finger.
  • Personalized Touch – the top-notch offering provides all of the features of the previously mentioned levels with the addition of one-on-one onboarding to get users up and running immediately. In addition, it provides extended customer support hours so teams can call, email, or chat when and how it’s convenient for them. All of this comes with additional training and managed services.

“We are happy to bring together two incredibly strong technology platforms under the Sports Connect platform, and to continue to lead the youth sports industry with our innovative offerings for our valued partners and customers,” said Jeff Brunsberg, chief revenue & strategy officer, Stack Sports. “Stack Sports’ customers can expect an updated look and feel to their current technology experience combined with the great service and support they have come to expect from us.”

Sports Connect is Sports Made Easy. For more information on Sports Connect or Stack Sports, please visit or

About Stack Sports

With nearly 50 million users in 35 countries, Stack Sports is a global technology leader in SaaS platform offerings for the sports industry. The company provides world-class software and services to support national governing bodies, youth sports associations, leagues, clubs, parents, coaches, and athletes. Some of the largest and most prominent sports organizations including the U.S. Soccer Federation, Little League Baseball and Softball, and Pop Warner Little Scholars rely on Stack Sports technology to run and manage their organizations. Stack Sports is headquartered in Dallas and is leading the industry one team at a time focusing on three key pillars — Play, Improve, and Engage. To learn more about how Stack Sports is transforming the sports experience, please visit

Press Release/Media Contacts

Media Contacts:

Erin Farrell Talbot


[email protected]